Rat, Rational or Seething Cauldron of Desire: Designing the Shopper

Published on Author Elizabeth F. Churchill

This is a draft of a column I wrote for the ACM’s interactions magazine. Publication details: interactions, Volume 18 Issue 1, January + February 2011, ACM New York, NY, USA. In this article, I look at how our shopping experience, both online and offline, is designed.
Continue reading Rat, Rational or Seething Cauldron of Desire: Designing the Shopper

Enticing engagement

Published on Author Elizabeth F. Churchill

This is a draft of a column I wrote for the ACM’s interactions magazine. It appeared in Volume 17 Issue 3, May + June 2010. In this article I talk about ‘user engagement’ – how it is conceptualised, how it is measured and what we need to do to develop better metrics and measurements for engagement with Internet based sites and services. Continue reading Enticing engagement

Sugared Puppy-Dog Tails: Gender and Design

Published on Author Elizabeth F. Churchill

This is a draft of an article from interactions (ACM Press, Volume 17, Issue 2 (2010)). In this article, I discuss the ways in which assumptions about ‘users’ are built into products. Specifically, I address the issue of gender, illustrating with examples how assumptions about how men and women “normally” behave drive design decisions. I discuss why taking a critical and reflective approach and unpacking our assumptions may lead to better designs and be of business benefit. Continue reading Sugared Puppy-Dog Tails: Gender and Design