Rat, Rational or Seething Cauldron of Desire: Designing the Shopper

Published on Author Elizabeth F. Churchill

This is a draft of a column I wrote for the ACM’s interactions magazine. Publication details: interactions, Volume 18 Issue 1, January + February 2011, ACM New York, NY, USA. In this article, I look at how our shopping experience, both online and offline, is designed.
Continue reading Rat, Rational or Seething Cauldron of Desire: Designing the Shopper

Enticing engagement

Published on Author Elizabeth F. Churchill

This is a draft of a column I wrote for the ACM’s interactions magazine. It appeared in Volume 17 Issue 3, May + June 2010. In this article I talk about ‘user engagement’ – how it is conceptualised, how it is measured and what we need to do to develop better metrics and measurements for engagement with Internet based sites and services. Continue reading Enticing engagement