Monthly Archives: July 2013

In this draft of a column I wrote for ACM’s interactions magazine, I propose that we need to rethink and expand our ideas about “personalization”. Building on my discussion of data and data sciences, I believe we need to think about process “process” personalization, where we design for interactive exchanges more carefully as well as “outcome” personalization which is what we are currently focused on in the search, recommendation and collaborative filtering world. As interfaces and interactions get more adaptive, the “intelligence” embodied in the data we gather needs to be put to the design of adaptable and socially adept user interfaces as well as carefully filtered content. We need to think about the ‘how’ as well as the ‘what’. More »